Clik here to view.
How Customer Service Teams Can Lower Costs and Deliver Quality at Scale
As the CEO of Service Cloud, I’m constantly seeking to understand what’s working for our customers, and what’s not. What’s become clear is that the most successful companies are customer companies....
View ArticleClik here to view.
How You Can Use MuleSoft and Data Cloud to Take Automation to the Next Level
Your business is probably already automating some customer experiences. But you’re likely only doing so with a slice of the data you have about each customer. This prevents you from realizing the true...
View ArticleClik here to view.
6 Ways to Make Sure Your IT Investment Pays Off
If you’re like most executives, you spend a lot of time scrutinizing and justifying the merits of a new IT investment — especially during a downturn. But once you make that decision to spend, chances...
View ArticleClik here to view.
Should Your Business Invest in Technology Now?
The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than...
View ArticleClik here to view.
Salesforce at Mobile World Congress: Your Quick Look at Details and Demos
The communications industry is fast evolving, and the pressure is on to do more with less. The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help...
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What Is CRM?
If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for...
View ArticleClik here to view.
Save These Dates: Summer ’23 Sandbox Preview
The Summer ’23 Salesforce Release sandbox preview window is around the corner. Note the dates now so your organization is prepared for the upgrade. We’ll upgrade your production instance to the Summer...
View ArticleClik here to view.
6 Inclusive Design Principles for Improving In-App Learning
How people learn is as individual as fingerprints. That makes it challenging to design in-app learning that considers all the different ways people absorb information. This is where inclusive design...
View ArticleClik here to view.
What Is a Unified Customer Profile?
Have you ever been asked to write a review of an item you’ve already returned? Or been offered a discount on an item you bought last week? Or gotten solicitations for pet food despite never having...
View ArticleClik here to view.
This Will Make or Break Your Generative AI Initiatives
What is the most important action you can take to successfully implement generative AI? If you said ‘managing data,’ give yourself a pat on the back. New research highlights this reality: a company’s...
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Your First-Party Data Strategy Matters — Especially in a Downturn
When businesses see signs of an economic downturn, the natural reaction is to cut costs and try to do more with less. However, there’s one area where your marketing team shouldn’t look to trim:...
View ArticleClik here to view.
How Customer Service Teams Can Lower Costs and Deliver Quality at Scale
As the CEO of Service Cloud, I’m constantly seeking to understand what’s working for our customers, and what’s not. What’s become clear is that the most successful companies are customer companies....
View ArticleClik here to view.
How You Can Use MuleSoft and Data Cloud to Take Automation to the Next Level
Your business is probably already automating some customer experiences. But you’re likely only doing so with a slice of the data you have about each customer. This prevents you from realizing the true...
View ArticleClik here to view.
6 Ways to Make Sure Your IT Investment Pays Off
If you’re like most executives, you spend a lot of time scrutinizing and justifying the merits of a new IT investment — especially during a downturn. But once you make that decision to spend, chances...
View ArticleClik here to view.
Should Your Business Invest in Technology Now?
The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than...
View ArticleClik here to view.
What Is CRM?
If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for...
View ArticleClik here to view.
Save These Dates: Summer ’23 Sandbox Preview
The Summer ’23 Salesforce Release sandbox preview window is around the corner. Note the dates now so your organization is prepared for the upgrade. We’ll upgrade your production instance to the Summer...
View ArticleClik here to view.
6 Inclusive Design Principles for Improving In-App Learning
How people learn is as individual as fingerprints. That makes it challenging to design in-app learning that considers all the different ways people absorb information. This is where inclusive design...
View ArticleClik here to view.
What Is a Unified Customer Profile?
Have you ever been asked to write a review of an item you’ve already returned? Or been offered a discount on an item you bought last week? Or gotten solicitations for pet food despite never having...
View ArticleClik here to view.
This Will Make or Break Your Generative AI Initiatives
What is the most important action you can take to successfully implement generative AI? If you said ‘managing data,’ give yourself a pat on the back. New research highlights this reality: a company’s...
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