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Why Siloed Data is Sabotaging Your Service ROI in Banking 

You cannot proactively serve a customer you cannot fully see. It is that simple. Yet every day, your service teams are asked to do exactly that. Your customer service representatives log in, pick up...

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Build vs. Buy CRM in 2026: The True Cost Comparison

You built your business on scrappiness and smart decisions. So when someone tells you that you can just “build your own CRM” with today’s artificial intelligence (AI) tools, it’s tempting....

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How to Know If You’ve Outgrown Your CRM: Plus 10 Tips to Keep Growing

Try Salesforce Suites If your team is spending more time in your tools than connecting with customers, it’s time to see if you’ve officially outgrown your CRM. You don’t “outgrow” a customer...

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Customer Trust in An AI World: If You Build It, They Will Come

Get the Free Guide to AI “If you build it, they will come.” It’s one of the most iconic lines in movie history — and for lean businesses navigating the rise of artificial intelligence (AI), it’s also...

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Top 32 Small Business Tools To Try Today

Try Salesforce Suites Let’s say you start your workday by checking your email and going over your sales stats. You peek at your calendar to confirm a few meetings. Then, you get pinged with an urgent...

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What is Customer Data Management? Everything You Need to Know

For growing startups, every decision counts — especially those driven by customer data. As businesses strive to grow in competitive markets, the ability to understand customer data can mean the...

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What Does Salesforce Do?

You may have come across an interview with our CEO, seen our friendly characters, or heard about Agentforce — all of which raise the question: What does Salesforce do?  In short, Salesforce’s...

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Digital-First Small Businesses Are Better Prepared for the Future

The digital age is here, and it’s transforming business faster than ever. To keep up, you may need to rethink how you operate, sell, and engage with customers. Traditional systems and processes just...

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What Is Customer 360?

Product-centric businesses make a habit of telling customers what they can’t do, what’s not possible. “No, you can’t collect your online purchase from the store – that would slow distribution”....

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How Turtle Bay Resort Elevated Its Guest Experience with Salesforce Partners...

Turtle Bay Resort has been the backdrop for blockbuster hits such as Forgetting Sarah Marshall, Jumanji, Hunger Games: Catching Fire, and Pirates of the Caribbean: On Stranger Tides. But recently, the...

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What Is Customer 360?

Product-centric businesses make a habit of telling customers what they can’t do, what’s not possible. “No, you can’t collect your online purchase from the store – that would slow distribution”....

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Integration, Automation, AI: MuleSoft at Dreamforce 2023 

Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at...

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This Will Make or Break Your Generative AI Initiatives

What is the most important action you can take to successfully implement generative AI? If you said ‘managing data,’ give yourself a pat on the back.  New research highlights this reality: a company’s...

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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations...

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We Are Refreshing Our Visual Design. Here’s How It Helps You Work Faster

If you’ve ever updated the electrical wiring in your home or some other underlying aspect of a physical or digital infrastructure, you know how important foundational improvements are to their...

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Business Support Systems Are the Key to an AI Driven Sales Future

Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now,...

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What Is Data Cloud?

Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...

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Save These Dates: Summer ’24 Sandbox Preview

The Summer ’24 Salesforce Release sandbox preview window is around the corner. Note the dates now so your organization is prepared for the upgrade. We’ll upgrade your production instance to the Summer...

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce...

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What Does Salesforce Do?

You may recognize our CEO, our friendly characters, or our cloud logo, but you’re probably here because you want to know, what does Salesforce do? In short: We offer technology and services to help...

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